LBA Basketball & Business Workshop

LBA Basketball & Business Workshop

17 febbraio 2018
Categories: News

February 17, Florence, Italy

During the Italian  Division I Basketball League (LBA) Final Eight 2018 in Florence, the League organized this very interesting workshop, addressed to the  Division I clubs and  marketing and digital agencies, with speakers from different fields, from ticketing, to digital, to sport marketing. I was invited to talk on ’’Partnerhsip Activation’’, a  basic topic on dealing and fidelizing the partners, as well as involving the fans.  Introduced by the LBA League President Egidio Bianchi, and by Marco Aloi, Marketing & Sponsorship Director, the panel of speakers included also Giovanni Palazzi of Stage Up, Andrea Stucchi, of Blinkar and partner of my agency, Raimondo Gissara and Riccardo Reina of #Be, the lawyer Enzo Morelli of Morelli Law Firm, Federico Quarato of Dynamic, and Marco Bertelé of Bertelé (photo by LBA).

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