LBA Basketball & Business Workshop
February 17, Florence, Italy
During the Italian Division I Basketball League (LBA) Final Eight 2018 in Florence, the League organized this very interesting workshop, addressed to the Division I clubs and marketing and digital agencies, with speakers from different fields, from ticketing, to digital, to sport marketing. I was invited to talk on ’’Partnerhsip Activation’’, a basic topic on dealing and fidelizing the partners, as well as involving the fans. Introduced by the LBA League President Egidio Bianchi, and by Marco Aloi, Marketing & Sponsorship Director, the panel of speakers included also Giovanni Palazzi of Stage Up, Andrea Stucchi, of Blinkar and partner of my agency, Raimondo Gissara and Riccardo Reina of #Be, the lawyer Enzo Morelli of Morelli Law Firm, Federico Quarato of Dynamic, and Marco Bertelé of Bertelé (photo by LBA).